Summer is somehow always smack in the middle of our daydreams. Even as a (school)child, everyone longs feverishly for summer vacation. Who wants to sit and study in a classroom when swimming pools, lakes, long days and balmy nights beckon outside?
There’s less going on at Babbel, too, when it gets really hot out… the users have what we call in Germany hitzefrei, a hotday—the summer equivalent of a snowday. We get it. Sometimes on those kinds of days in our Berlin office we wipe the sweat from our collective brow and envision a cold beer, a real Italian gelato or a swim in the Atlantic. But summer is an important time for Babbel, too. At least in our latitudes, this is peak travel season. In other words, this is the moment when Babbel learners finally put their eagerly acquired language skills to the test.
Italians are some of the first to get the summer started. They already began their holiday on the 9th of June, around the same time as the soccer European Championship in Poland and the Ukraine. Schoolchildren in Poland, on the other hand, don’t begin their vacation until the 30th of June. Same with the British, who’ll have plenty of time before the Olympic Games are held in London from July 27th to August 12th.
Swedish kids get off in the middle of June, and no one celebrates summer and the beginning of vacation quite like our Scandanavian neighbors: from June 22nd to 24th, the Swedish Midsummer is exuberantly feted with music, dancing, tons of food and drink and traditional, magic rituals. Nothing else quite like it
Whether it’s midsummer in Sweden, a beach holiday in Brazil, Italy, Spain, France, the Netherlands or Turkey, whether surfing in Indonesia, watching soccer in Poland or at the Olympics in London—it comes out not just how well Babbel users learned this year but also how well we’ve done our job. How do our travel language courses hold up? How do soccer fans make out in Poland with the basics offered through our “European Championship 2012” course?
There are apparently people for whom the European Championship and even soccer leaves them cold. But for a lot of us, the tournament is some consolation for when we can’t travel away from home, for whatever reason. At least all of Europe is dribbling through our living rooms.
In any case a “staycation“ isn’t the worst thing that could happen. What’s nicer than one’s own city in the summer? We can go to the pool and have an ice cream afterwards. And then we’ll do just… nothing.
Have a great summer holiday!