It’s fascinating, all the things you can do with language learning. In this respect 2012 was a very creative and fruitful year for us, culminating in a nomination for Best German Start Up at the international The Europas Awards to be held in Berlin. Although the entire Babbel team is forward thinking as a matter of principle, staring the future fearlessly in the face, we want to take a moment now to glance back across an eventful year, in which you the Babbel user took a leading role.
Platform and system:
By far the biggest change can be seen in the fact that our editorial team have brought out more than 200 new courses in just 12 months with their unique passion and dedication. In total there are now 6,300 lessons available to you the Babbel user. When you think that on 15 January 2008 we came out with a single vocab trainer for 5 languages, you can see there has been some progress! This year saw the premiere of many new course formats, among others: Lifestyle courses, Dictation courses, Slang, and even a fun Dialect course for German (in which some of the Babbel employees star as guest speakers).
Which course was your favourite so far?
Our newest learning languages, Turkish and Dutch, have been reinforced with their own Beginner’s Courses – a popular request from our users – and a beginner’s course for Polish is in development. We are expecting to be able to release two new learning languages in February: Danish and Norwegian.
Visually Babbel has also changed quite dramatically and the renovations are still underway! The community pages now subscribe to modern design standards and have benefited from a considerably better layout. Even the trainer will soon get a makeover. But fear not, we will stay true to the Babbel style – clean and simple, as you like it.
2012 was a whirlwind year for our mobile development team: In February our App for iPads came out, in March the App for Android, in June the iBook for iPad and the same for Kindle in August. Then in October the App for Windows 8 made its debut – and the grand finale of the year: the iPad App Version 3.0, containing the entire course programme, including the possibility to synchronise your learning progress between Web and App. In total during 2012 about 4.5 Million Babbel Apps were downloaded. It seems we are gradually catching up with your desire for good language courses on mobile platforms.
You (the Babbel users):
Worldwide you are 10 million users, who learn with Babbel on your computer and/or mobile device. This massive increase surely has something to do with the fact that Babbel is available on more and more devices with differing operating systems. More and more people can and want to learn languages with Babbel, unconstrained by time or place. This makes us very happy because, although we are on a steady upwards growth curve, we still have the same goal that we had five years ago when we started: To make understanding and learning a language on the internet easier.
The Babbelonians (the Babbel team):
We too are growing enormously, in the heart of Kreuzberg. Almost every week we have the pleasure to welcome a friendly new face to the team. Meanwhile (now in the middle of January) we are 60 full-time employees. Since our Bergmannstraße office is bursting at the seams, we will be taking over new, bigger premises in Bergmannstraße from the start of March. We’re staying faithful to our neighbourhood, because Kreuzberg brings us luck, as Markus, our commander in chief, puts it.
Our heartfelt thanks go out to each and every one of you and especially to those of you who have stuck with us through the years!
Keep learning and growing!