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Vive la France! or further reasons why you should learn French

Posted on March 20, 2014 by

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At the occasion of the International Francophonie Day which is celebrated everywhere around the world today, we conducted a little research about the French language and found out some astonishing facts which we wanted to share with you.

French is one of the very few languages spoken all over the world, ranked the sixth most widely spoken language after Mandarin Chinese, English, Hindi, Spanish and Arabic. There are currently over 220 million French speakers worldwide.

In Europe, the largest populations of French speakers are essentially to be found in Belgium, Switzerland and Luxembourg. French is Europe’s second most widely spoken mother tongue, after German but ahead of English.

French is the second most widely learned foreign language in the world, together with English, it is taught as a foreign language in the education systems of most countries around the world. At Babbel it is one of the most demanded learning language among our learners, and it keeps growing, along with our French team, which will keep you posted with upcoming new French courses!

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Languages, Dialects and accents – which one is yours?

Posted on February 21, 2014 by

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As today is International Mother Language Day, we wondered if it was possible to find the answer to a Bildschirmfoto 2014-02-20 um 17.21.35simple question – how many living languages are actually spoken around the world? Well, the most extensive source we could find is Ethnologue (published by SIL International). It maps the world’s languages and, as of 2013, includes 7,105 distinct languages. In 2009, by the way, only 6,912 living languages were listed. You can browse the maps on Ethnologue to see the different statistics for continents and regions. For example, there are only about 284 languages in Europe, whereas in Asia alone the website lists 2,304 separate languages.

Dialects are not to be confused with languages. A dialect is a variation of a language which differs from the so-called standard language in its pronunciation, vocabulary and grammar. If you want to learn more about dialects (and the differences between dialects and accents) check out our interview with actor and dialect coach Robert Easton from 2008. Robert was Al Pacino’s personal “Cuban-accent-coach” in “Scarface”!

As with languages and dialects, there’s also a distinction between dialects and accents. Check out the speech accent archive which is a compilation of almost 1,000 speech samples from all around the world. With all speakers reading the same English text, you’re able to hear just how much accents vary, even within a single English-speaking country. Just browse the world map and click on the flag corresponding to the location where the text was recorded.

By the way, be proud of your accent, it can be a great aphrodisiac! CNN compiled a list of the 12 sexiest accents on the planet. And anyway, if you don’t like your own accent, Babbel‘s voice-recognition tool and many prononciation exercices might just be able to help you out.

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Babbel Kitted Out in a New Design

Posted on December 16, 2013 by

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As of today Babbel presents itself with a completely new look: new colors, new shapes – and a new logo. For months our team of designers, brand experts and representatives from design agencies toiled from dawn till dusk on logo ideas. Since Babbel’s beginnings we have continued to evolve and develop, and the new logo with the “human plus” reflects this development. We wanted to display the same recognisable Babbel design across all our platforms, from the website to the mobile apps.

Why? I hear you ask. Darjan Salimi and Ray Pham explain everything in an interview with Babbel copywriter Nina Pollex.

Babbel suddenly looks very different. What’s the reason for this so-called “redesign”?

Darjan: The time was just right. We started off really small in 2007 and are today one of the fastest growing startups in the world. A lot has changed. And also, since the introduction of the new mobile apps, we’ve been wanting to create a consistent design across all platforms. Babbel has grown up, it has become a brand. And we want to also show that visually.

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The new colors catch your eye immediately. What else has changed?

Ray: The entire user interface is now much cleaner and clearer and therefore much easier to use. That was important for us. Users should be able to navigate quickly and intuitively on our page. The design is flatter, more modern and I think has also become more aesthetic. And of course there’s a whole new logo! But that is just the beginning. Design is always a fluid process, and we still have a long and exciting road ahead.

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Why didn’t you simply stick with the old, familiar logo?

Ray: The old logo looked youthful and playful with the rounded letters and the quotation marks. We had the feeling that it no longer suits us. Learning should be fun, but it’s more than just a game. It is something that in the best case can have an everyday influence and impact on the user’s whole life. That’s what the plus in the logo stands for. It looks more professional and more serious. It is mature, just like Babbel. We don’t have to hide, and that’s what we’re showing with this logo.


Can you tell us a little more about the significance of the Plus in the logo?

Ray: I do believe speaking a new language is always a Plus. We want everyone to have the opportunity to expand his or her knowledge with Babbel. This is the positive impact that is depicted in the Plus. The Plus immediately reminds the onlooker of the human form, and symbolises the fact that we put the learners and their needs at the very heart of the product. The Plus is a “Human Plus”.


How long have you worked on the project and how did the idea come about?

Darjan: It was actually launched in the summer, while we were working on the development of our new apps for iOS. We had to change a lot, to optimize Babbel for small screens, also the design. But the interim results instantly felt so good that we quickly decided to bring the new design to all other platforms.

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What was the biggest challenge?

Darjan: We were working simultaneously on three construction sites: the apps, the web page and the trainers within the courses. It wasn’t easy to coordinate everything in such a narrow time frame. Everybody helped. It was a team effort, and I’m really proud of what we’ve achieved.

Ray: For me, the biggest challenge was the new logo. We wanted to create the best Babbel logo of all time; one which gives a new face to babbel while remaining accessible for our regular customers. Despite all the changes, we haven’t forgotten who we are. Babbel’s heart is still the same.


What does Babbel mean for you personally?

Ray: It’s such a great feeling to learn something new that it can give you a huge amount of energy. Babbel gives you exactly this feeling and in the best possible way.

Darjan: For me, Babbel is a success story that shows that you can achieve a lot with a good idea and plenty of effort. And I’m glad to be a part of it.

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The facts about the new look at a glance:

-       New logo — more serious, can be used more flexibly, more recognisable

-       New design of website and apps – more modern, clearer, easier to use

-       Duration of the project: about half a year

The following were involved:

-       Five Babbel designers from five different countries

-       Nerd Communications

-       Mamapapacola

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